Call Tracking allows you to track calls from your website and understand exactly what marketing activity brought them whether it was from a different website, Google or your own paid search campaign.
So no more will you have to figure how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an intrinsic need to track the calls that are relevant to their key words, in order to comprehend which keywords deliver call conversions. keyword call tracking With no visibility of call conversions, it is not really possible to work out if your investment in the key words on your portfolio is delivering value or not. Is just tracking AdWords call conversions enough?
Most customers are searching to track not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation phone tracking system like Call Conversions Tracking comes in, since it allows you to see your ROI for each of these vital channels not only Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business.